| OUR BEACHES |
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| The stunning beaches lure visitors here throughout the year. |
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| OUR LAND |
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| The region’s landscape ranges from beautiful forest parks to endless kiwifruit orchards... |
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The Pacific Ocean creates surf beaches, stunning harbours and an expanse of sparkling turquoise water that provides a wealth of activities.
The region is best known for its beaches, which extend from Waihi Beach to Whakatane. The inland areas of the Bay of Plenty include the Papamoa Hills Cultural Heritage Park, Kaimai-Mamaku Forest Park and Wairoa River.
Lake McLaren and the Wairoa and Kaituna rivers also offer scenic surroundings for activities such as white-water rafting, kayaking and deep-sea fishing.
The region is ideally situated near several islands which offer a unique day or overnight excursion: Tuhua (Mayor Island), Motiti and Whakaari (White Island). The islands feature top diving and fishing, and White Island is an active volcano which visitors can explore on a guided tour.
The volcanic ash that covers much of the region creates good soil, so it’s no surprise the region is known for its “fruit bowl” qualities.